Use the amount of alcohol in the beverage as a selling point (for example: "This drink has a low percentage of alcohol, so you can avoid being excessively drunk," "This drink is quite alcoholic and you'll only need one or two to get drunk.").Involve consumption of alcohol in conjunction with operation of motor vehicles or any machinery.Encourage excessive consumption or criticize sobriety.Limit descriptions of the product to details about the product’s qualities.Īlcohol’s proof, how long it has aged, ingredientsĬonsuming the product in a social situation, stating that the product will contribute to social, sexual, or intellectual success.Include an age-gate for branded sites where a user inputs age or date of birth, and is blocked in the event that the user indicates an age under 18.Target publishers that can reasonably be expected to have readership of at least 70% of adults 18 years of age and older.Include this disclosure on the landing page: "l'abus d'alcool est dangereux pour la santé.".Urge individuals to purchase or consume alcoholic products.Include the following disclosure on the landing page: “Avoid excessive alcohol consumption.”Ĭampaigns must not associate alcohol with:.Comply with the ABAC Responsible Alcohol Marketing Code.Feature individuals under the age of 18 who are drinking alcohol.Target individuals under the age of 18.
“It is illegal to sell this product to anyone under the age of 18.”.Include the following health warning disclosures on the landing page (in Spanish):.In addition to the general policies above, alcohol promotion in the following countries is allowed, but with restrictions: Show any kind of alcohol consumption in conjunction with the operation of a vehicle of any kind.Īlcohol promotion of any kind is prohibited in the following countries:.
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